In order to have a truly successful business, you need to provide good customer service. It is believed that 96% of unhappy customers don't ever complain; however, 91% of those simply leave and never come back. The main reason for customer dissatisfaction is not price, as commonly believed; consumer polls indicate that poor customer service is without doubt the leading reason which leads to lost business. Handling enquiries and providing information in a professional and courteous manner is an essential day-to-day activity for most businesses.